According to the Times paper Jaguar plan to go fully electric within 4 years, car production will move to Solihull alongside Range Rover.
The first all-electric Land Rover vehicle is due to be launced in 2024. However, also noted in the article they do state that the “overhaul of Jaguar Land Rover” will lead to further cut of the 30,000 plus workforce.
Should they go ahead this will mean also an overhaul over electric charging points across parts of the U.K. – a lot of work is required.
Jaguar is to recreate itself as the Tesla of the West Midlands and go fully electric within four years.
The move will involve the scrapping of the current Jaguar range, bar its much-fêted single-battery model the I-Pace, and the closure of the Castle Bromwich factory east of Birmingham as a car manufacturing plant.
In what is being called a “complete renaissance” of the marque, Jaguar Land Rover’s Indian owners, Tata Motors, intend Jaguar to be an all-electric brand by 2025 and car production will move to Solihull alongside Range Rover.
Its Land Rover and Range Rover brands will phase out diesel engines by 2026 and it plans to have ditched the internal combustion engine entirely by 2036. The first all-electric Land Rover vehicle is due to be launched in 2024.
The overhaul of Jaguar Land Rover will likely lead to a further slimming of its 30,000-plus UK workforce as it rationalises what it called its “scattered” operations and supply chain around the West Midlands and recreate Castle Bromwich as a “non-production facility”.
The company plans to “dramatically reduce layers of management”, and its Gaydon design and development facility in Warwickshire will become the group’s “central location” with top management already moving over from Jaguar Land Rover’s headquarters of recent years in Whitley in Coventry.
The decision to move the Land Rover Discovery and Defender models to the Czech Republic has already been taken.
The company will move the Range Rover and Land Rover brands over to zero-emission over the next decade and a half and envisages developing hydrogen fuel cell technology to power its heavier 4x4s. The first hydrogen prototypes will be on the roads in the UK this year.
The development of hydrogen is a volte-face by the company as is the decision to ditch development of what was expected to be its next electric car, a zero-emission version of its current Jaguar XJ executive car.
The revolution at Jaguar Land Rover is being led by the former Renault boss Thierry Bolloré who was appointed the group’s chief executive last autumn.
He replaced Ralf Speth, whose ten years in charge was mired in later years by multibillion-pound annual losses, criticism of the company’s addiction to producing diesel vehicles and continued questioning of the slowness of its move toward zero-emission vehicles.
“It is time to reimagine the business as two distinct, unique brands,” Bolloré said today as he set out the plans. “It will be a complete renaissance for Jaguar.”
Bolloré repeatedly stressed that the move toward electric would be accompanied by a repositioning of the company as a luxury brand — more likely to compete with the likes of Rolls-Royce and Bentley — rather than a “premium” brand in which it competes with the likes of BMW of Germany.
He indicated that Jaguar will have fewer models than at present and the group will prioritise “profit over volume”.